Description

Join your colleagues in the San Diego/Imperial Region for a fall lunch and learn where we will come together to enjoy lunch and then dive into a dynamic presentation by one of CalSPRA's best. About the presentation: Blueprint to Impact: Strategic P.R. Planning That Works by Josué Reyna, MBA, MSML, APR. In today’s fast-moving media landscape, even the most seasoned PR professionals can get caught in a cycle of reacting instead of leading. What if your next campaign started with clarity, alignment, and intention? This session will walk you through the five most essential strategies to include in any communications or marketing campaign. These practical approaches will help you move beyond tactical to truly strategic thinking. You’ll leave with a refreshed perspective on how to build campaigns that connect to purpose, drive results, and elevate your role as a communications leader. Whether you're in education, government, media, or corporate PR, this session is designed to spark ideas, sharpen your skills, and strengthen your strategic voice.