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The ABCs of Media Responses: A Civic Education Approach (Conference Call Back - Highly Rated 2025 Conference Session)
12:00 PM - 1:00 PM
This session introduces the ABC method (Acknowledge, Bridge, Communicate) as a strategic alternative to the traditional “no comment” response. Together, they will demonstrate how legal restrictions during challenging situations can be navigated through ...
Your Best Tips: CalSPRA Holiday Idea Share is Back!
2:00 PM - 4:00 PM
We are thrilled to announce the return of our popular CalSPRA Holiday Idea Share, back by popular demand after last year's incredible success! This is a unique opportunity to connect with your CalSPRA colleagues from across the state—the only people ...
December Office Hour
9:30 AM - 10:30 AM
Stop by for all or part of the hour to ask a question, share a concern, get advice, brainstorm an issue or just enjoy the company of some of the only people around who know exactly what you do! Thinking about submitting a proposal to present at the ...
Bridging the Gap: Navigating Conflicting Educational Beliefs and Expectations in School PR (Conference Call Back - Highly Rated 2025 Conference Session)
12:00 PM - 1:00 PM
As Public Education organizations, hundreds if not thousands of story ideas come through our ears and across our desks. So, how do we determine which projects to take on that will garner Emmy-Worthy attention. In this class, Emmy-Nominated filmmakers ...
The California Public Records Act: Responding To Requests for Electronic Records (Conference Call Back - Highly Rated 2025 Conference Session)
12:00 PM - 1:00 PM
As Public Education organizations, hundreds if not thousands of story ideas come through our ears and across our desks. So, how do we determine which projects to take on that will garner Emmy-Worthy attention. In this class, Emmy-Nominated filmmakers ...
From Angry Online Petitions to Empathetic Win-Wins: Making the Case for the RPIE Model in Transforming Public Opinion (Conference Call Back - Highly Rated 2025 Conference Session)
12:00 PM - 1:00 PM
In today’s hyper-critical world, where social media and online platforms amplify every action, schools and leaders face unprecedented scrutiny. A single misstep, whether intentional or not, can quickly escalate into a public relations crisis, with the ...
Don't Waste the Crisis: How to Turn a Negative Media Story into a Positive for Your District (Conference Call Back - Highly Rated 2025 Conference Session)
12:00 PM - 1:00 PM
In today’s hyper-critical world, where social media and online platforms amplify every action, schools and leaders face unprecedented scrutiny. A single misstep, whether intentional or not, can quickly escalate into a public relations crisis, with the ...
2026 CalSPRA Annual Conference
12:00 AM
Mark Your Calendar for the 2026 CalSPRA Conference! Join us in San Jose, March 11–14, 2026, for an inspiring event filled with dynamic networking, hands-on learning, and fresh insights in school communications. Take advantage of early-bird pricing by ...
Presenter Only Registration (2026 Conference)
12:00 AM
We are pleased to introduce a dedicated Presenter-Only Registration option for the 2026 CalSPRA Conference. This option is specifically designed for individuals whose sole purpose for attending the conference is to deliver their scheduled ...