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The ABCs of Media Responses: A Civic Education Approach (Conference Call Back - Highly Rated 2025 Conference Session)
12:00 PM - 1:00 PM
This session introduces the ABC method (Acknowledge, Bridge, Communicate) as a strategic alternative to the traditional “no comment” response. Together, they will demonstrate how legal restrictions during challenging situations can be navigated through ...
How to Capture Emmy-Worthy Stories that Champion Diversity, Equity, & Inclusion (Conference Call Back - Highly Rated 2025 Conference Session)
11:30 AM - 12:30 PM
As Public Education organizations, hundreds if not thousands of story ideas come through our ears and across our desks. So, how do we determine which projects to take on that will garner Emmy-Worthy attention. In this class, Emmy-Nominated filmmakers ...
Bay Area Regional Event: Thriving in Today's 24/7 Media World
9:00 AM - 3:00 PM
Join us as we welcome Scott Summerfield for a morning of learning and discussion about media relations in today's world. About the Presenter: Scott Summerfield is an expert in public agency strategic communications with nearly two decades of ...
Navigating Reputation Risks in a Hyper-Critical World (Conference Call Back - Highly Rated 2025 Conference Session)
12:00 PM - 1:00 PM
In today’s hyper-critical world, where social media and online platforms amplify every action, schools and leaders face unprecedented scrutiny. A single misstep, whether intentional or not, can quickly escalate into a public relations crisis, with the ...
CalSPRA Orientation - Make the Most of Your Membership
2:00 PM - 3:00 PM
We're excited to help you maximize your CalSPRA membership ! Please join us for an engaging session where we'll explore the many benefits available to you and how to best utilize them. We'll be covering: Connecting with colleagues through ...
REEL 'em in: Using Video Trends to Hook your Audience (Conference Call Back - Highly Rated 2025 Conference Session)
11:30 AM - 12:30 PM
Are you ready to cast a wider net and reel in your school community by using trending Instagram Reels? Whether you’re a one-man shop or part of a larger communications team, this session will give you the tools to hook your audience and show off the ...
2026 CalSPRA Annual Conference
12:00 AM
Mark Your Calendar for the 2026 CalSPRA Conference! Join us in San Jose, March 11–14, 2026, for an inspiring event filled with dynamic networking, hands-on learning, and fresh insights in school communications. Take advantage of early-bird pricing by ...