Description

Conference Call Back - Highly Rated 2023 Conference Session

Learn how a communications department of two reimagined, grew and created communications systems tied to analytics for the 16th largest district in California. In August 2021, The Communications department was going through a transition and there was not a unified way to track requests that came through. The communications team researched and assessed the structure and began tying all communications related projects and initiatives to a communication plan that includes the RPIE process. This helps departments and school sites think upfront about goals, objectives and tactics. In turn, we have broadened the reach and have a document that shows the communications steps taken. In addition, we amplified access for story submission by creating a newsletter and news release form for all employees and community members to contribute to. This has been a great way to weave in equity and build our news hub.

About the Presenters

Diana Meza has devoted 18 years in the field of Communications and Public Relations in varying institutions like the County of Orange (John Wayne Airport), higher education (Riverside Community College District) and now as communications director for the Riverside Unified School District.  Meza earned a master's in Public Relations and an Accreditation in Public Relations from the Public Relations Society of America. She also serves as a member of state and national public relations committees. She believes in giving back to her community and serves as the Planning and Housing Commissioner for the City of Corona. Meza enjoys creating memories with her three daughters, Ally, Abby and Aria, and her husband, Eric.  

Nick Hamre is formally trained in Mass Communication Studies and Graphic Design, having worked for organizations like Bennion Deville Homes and, most recently, Riverside Unified School District. He uses these skills to create compelling visual campaigns that keep the target audience at the forefront. Now, in a primary communication role, his focus has shifted to empathetic community relations and organizational storytelling. In his free time, Hamre is also the creator of the children's book series Unknownimals, which follows the adventures of Betti the Yeti and her cryptid friends.