Description

Are you ready to cast a wider net and reel in your school community by using trending Instagram Reels? Whether you’re a one-man shop or part of a larger communications team, this session will give you the tools to hook your audience and show off the diversity of your schools. 

We’ll dive into: 

*How to highlight the rich variety of students, programs, and activities 

*Balancing big fish moments, like school-wide initiatives, with lighter catches, like fun, trending Reels that build excitement 

*Easy-to-learn techniques that anyone can master to land attention fast 

This session will help you bait the right audience, build trust, and boost brand awareness by humanizing your schools with authentic content. It’s time to make a splash and give your community an inside look at your school district or LEA’s true personality! 

About the Presenters: 

Kayla Holmes and Noel Anderson are part of the award-winning  Public Information team at the Huntington Beach Union High School District. With 8 collective years as PR professionals in education and entering their fourth year together, they prioritize storytelling and sharing positivity with the HBUHSD community through photography, videography, and relationship-building.