Description

In today’s hyper-critical world, where social media and online platforms amplify every action, schools and leaders face unprecedented scrutiny. A single misstep, whether intentional or not, can quickly escalate into a public relations crisis, with the potential to damage reputations and trustworthiness. This presentation is designed to equip you with tools to manage reputational risks while leading with integrity. Mistakes, both large and small, can have far-reaching consequences. Attendees will gain insights into navigating the challenges of modern reputation management, where transparency, authenticity, and accountability are more critical than ever. 

We will cover practical approaches to building a resilient brand identity, preparing for a reputational crisis, and responding effectively to public criticism while upholding ethical leadership. Through case studies and real-world examples, participants will learn how to anticipate potential risks, minimize fallout, and turn challenging situations into opportunities for demonstrating leadership and organizational values. 

Come learn with a veteran PR professional in a safe, fun and relaxing environment. 

About the Presenter: 

Jill Wagner, APR is an expert, award-winning public relations strategist with a proven track record of helping organizations tell their stories, navigate crises, and achieve strategic goals. 

As the founder of Idea Emporium, she delivers creative and comprehensive public relations, communications, and marketing services to build reputations and influence audiences. Accredited in Public Relations by the Public Relations Society of America, Wagner excels in strategic thinking and creative execution, ensuring communications efforts align with organizational objectives. 

With over 30 years of crisis communications expertise, she specializes in managing complex and high-stakes situations, and in translating complicated information into clear, impactful messaging. From crisis readiness to response and recovery, she supports organizations with the tools to respond, restore trust, and move forward effectively. 

A trusted advisor to leaders and teams, Jill provides expert guidance on communications strategy and organizational issues. She also serves as a speaker, trainer, and mentor and has presented at dozens of conferences around the nation on public relations topics. 

Her work has earned local, regional, and national recognition, including ADDYs, Tellys, and Awards of Excellence from PRSA, the National School Public Relations Association, CalSPRA, CASE, and more. Twice honored as her PRSA Chapter’s Professional of the Year, she was also inducted as a Fellow in Fresno State’s Department of Mass Communications and Journalism, a distinction recognizing excellence in her career.