Description

Deftly communicating difficult news is something that both Human Resources and Communications teams deal with every day, but it’s not often you find them housed in the same department, working side-by-side on tough internal and external communications. An Assistant Superintendent of Human Resources and Communications Director will share pointers on how your district team can garner lasting support from unions, staff, and the community through relationship-building, transparency, and a seamless communications protocol. Learn how every crisis presents an opportunity to build trust and confidence in your team and how the right communications and interpersonal strategies can help ease you through a crisis, and help you to empower employees to serve as ambassadors for your district messages and brand. A Q and A will follow the presentation and participants are encouraged to bring their tough internal communications/human resources questions and concerns. 

About the Presenters:

Denise Hernandez is the Assistant Superintendent of Human Resources for the Jurupa Unified School District. Denise is an accomplished and dedicated professional, having begun her career with Jurupa as a classroom teacher, and serving as an elementary school principal, director, and now an assistant superintendent, she has a proven track record in enhancing workplace culture through effective communication and collaboration. 

Jacquie Paul is an award-winning communications and media professional with nearly 35 years of experience in school public relations and journalism. Jacquie holds a Bachelor of Arts degree in English and has certifications in crisis communications and communications planning. She loves helping to tell the story of the Jurupa Unified School District,  and especially enjoys coordinating large, multi-faceted communications campaigns to highlight district strengths and culture to bring about positive change.

Daniel Brooks is the Assistant Superintendent of Education Services for the Jurupa Unified School District. In addition to his work in Education Services, Daniel is honored to also work with the district’s award-winning Strategic Communications Department as a part of his day-to-day leadership responsibilities. Having been a classroom teacher, an elementary school principal, and now an assistant superintendent, Daniel has experience with how effective communications and positive employee relations work hand-in-hand. He is excited to continue to grow and learn as a professional through his work and membership with CalSPRA.